Guides

Guides to AI search visibility

Practical, honest guides on getting your brand found and cited by AI assistants. No tricks, just what works.

• How to Show Up in ChatGPT: A Practical Guide

  To show up in ChatGPT, let its crawlers reach your site (don't block OAI-SearchBot or GPTBot), publish clear factual content with structured data, keep your business details consistent everywhere, and earn mentions on sources ChatGPT tends to trust like Reddit, Wikipedia, and review sites. You can shape inputs, not the model's output.

• How to get your brand cited by AI search engines

  To get cited by AI search engines like Perplexity, Google AI Overviews, and ChatGPT, publish clear answers backed by sourced facts, let the AI citation crawlers reach your pages, make your entity unambiguous with structured data, and earn mentions on trusted third-party sites. No method guarantees a citation, but these steps raise your odds.

• How to Check What AI Says About Your Brand

  To check what AI says about your brand, ask ChatGPT, Claude, Perplexity, and Gemini the questions your customers would ask, not your brand name. Note whether you are named, how you are described, and who is recommended instead. Repeat across engines and over time, because answers vary, and one check is only a snapshot.

• AI Search Visibility for Shopify Stores

  To make a Shopify store visible to AI assistants, allow the AI crawlers in your robots.txt, keep product pages factual and self-contained, use structured data beyond what your theme ships by default, and build the third-party reviews and mentions assistants trust. Shopify gives you solid foundations; the work is in the content and the corroboration.

• AI Search Visibility for Clinics and Practices

  When someone asks an AI assistant for the best clinic in their city, the answer comes from what the assistant can read and verify: your site's clarity, consistent listings, and real patient reviews. To be named, make your services, practitioners, and locations machine-readable, keep every directory consistent, and never chase visibility with health claims.