Terms of Service

The service

Laudia measures how AI assistants describe and recommend a brand. The free Laudia Score is a one-time reading with suggestions. The paid subscription (currently Laudia Starter) adds ongoing monitoring: scheduled measurements across major AI assistants, findings turned into concrete fixes, and, where you connect your site, publishing of the fixes you approve.

The service is informational. AI answers vary over time and between providers, so we do not promise any particular score, ranking, placement, or business outcome. We measure carefully and report honestly, but results are a measurement, not a guarantee.

The set of AI assistants we measure, and the checks behind the Laudia Score, change as the AI landscape does. We may add, replace, or drop an engine or check where a provider restricts access or where it improves the measurement, and we will not materially reduce the core functionality of a paid plan during a period you have already paid for. Free services may be changed, limited, or discontinued at any time.

Business customers only

Laudia is offered only to businesses and professionals acting in their commercial or professional capacity. It is not offered to consumers, and consumer-specific rights, including any right of withdrawal for distance contracts, do not apply. The person accepting these terms confirms they are authorised to bind the business named on the account.

Using the service

• Submit only domains you own or are otherwise entitled to audit.
• Keep your account access to yourself and tell us promptly if you believe it is compromised.
• Do not abuse, overload, scrape, or try to break the service, and do not work around the rate limits or the free-audit gate.
• Use the service and its output for lawful purposes only.

Your subscription

Subscriptions run monthly or annually, at the price shown at checkout, and renew automatically until cancelled. You can cancel anytime; cancellation takes effect at the end of the paid period, and we do not refund partial periods, except where these terms say otherwise. Statutory rights that cannot be waived stay untouched.

Promotional pricing, such as the Founding 25 rate, applies for the period stated when you subscribe (for the Founding 25, your first 12 months) and then reverts to the then-current list price. Promotional seats can be limited in number; the limit is enforced at checkout.

If we change list prices, the change applies from your next renewal at the earliest, and we will tell you in advance by email.

Billing

Depending on how you subscribe, billing runs through Stripe (card payment on our site) or through your Shopify bill (when you install Laudia from the Shopify App Store). Prices are shown at checkout; any applicable taxes depend on your country and are stated there.

If a renewal payment fails, we will let you know and retry. If it keeps failing, we may pause the subscription until payment is settled.

Connecting your site, and what we publish

If you connect your store or CMS, you authorise us to publish the specific fixes you approve, and nothing else. On WordPress this happens through the Laudia Connect plugin you install; on Shopify through our app's own storage and a theme extension you activate in your admin. The service is designed so that we do not add crawler-blocking rules and do not draft or publish medical claims on your behalf.

You grant us a non-exclusive licence, for the term of your subscription, to access, fetch, store, and process your website content and brand profile, and to use your brand name and marks, solely to provide the service to you, including submitting your public brand name and the profile facts you enter to the AI providers listed in our Privacy Policy. You confirm you hold the rights needed to grant this and to have approved content published.

You review and approve every change before it goes live, and that review is the final check on what appears on your site. You can disconnect at any time; we then stop publishing and delete the stored access. If you uninstall the Shopify app, the same applies.

Recommendations are suggestions, not advice

The fixes and recommendations we produce are clearly labeled suggestions. They are not professional, legal, or medical advice. Nothing is published to your site without your explicit approval of the exact change, and you decide what to implement or approve.

Your regulatory compliance

You are solely responsible for ensuring that everything published on your site, including any fix you approve, complies with the laws and professional rules that apply to your business, in particular advertising, health, medical-device, professional-conduct, and consumer-protection rules in every market you operate in. We do not review approved content for regulatory compliance, and our suggestions are not a substitute for the professional or legal advice you may need before publishing.

Your indemnity

You will defend and indemnify us against any third-party claim, and any fine, damages, or reasonable legal costs arising from it, that results from (a) content, facts, or instructions you provide or approve, (b) the operation, content, or compliance of your own website or store, or (c) your breach of these terms or of applicable law. We will notify you of any such claim without undue delay, will not settle it without your consent (not to be unreasonably withheld), and will give you reasonable cooperation in its defence at your cost.

What we generate, and intellectual property

We own the service, our models, prompts, templates, scoring methodology, and everything we use to produce output, including any improvements to them. Drafts remain ours until you approve them; on your approval, and for as long as your account is in good standing on fees, we assign to you the rights we hold in the approved content, so you can use it freely on your own site. Because output is generated with the help of AI, we do not warrant that it is original, protectable, or free of third-party rights, and you are responsible for reviewing it before approval.

The Laudia name, the site, and its content belong to us. The names and logos of the AI assistants and other companies shown on the site belong to their respective owners and appear for identification and reference only. Laudia is independent and is not affiliated with, endorsed by, or sponsored by any of those companies. AI answers, scores, brand mentions, or cited sources shown in previews and examples on the site are simulated illustrations, not real output from the named companies; your own reports contain real measured answers. The full notice is in our site footer.

If you send us ideas, suggestions, or feedback about the service, we may use them freely and without obligation or compensation. We may also use data generated through the service in aggregated and anonymised form, which does not identify you or any individual, to operate, secure, and improve the service and to produce industry benchmarks and research.

Suspension and termination

We may suspend access immediately, and terminate the subscription on notice, if you materially breach these terms and do not cure the breach within 10 days of our written notice. We may suspend immediately and without notice where the breach is incapable of cure, where use threatens the security, integrity, or availability of the service or of a third party, where use is unlawful, or where fees remain unpaid 14 days after they fall due.

We may also terminate any subscription for convenience on 30 days' notice, refunding the unused part of any prepaid period.

No warranty

The service is provided "as is" and "as available", without warranties of any kind, to the extent permitted by law. We do not warrant that it will be uninterrupted, error-free, or that every measurement is complete; the service is designed so that an engine we cannot read is reported as not measured rather than estimated. Features marked beta or early access are provided as-is, may change or be withdrawn at any time, and are excluded from any commitment we make about the service.

Limitation of liability

To the extent Swiss law permits, we are not liable for indirect or consequential loss, and in particular not for lost profits, lost revenue, lost sales or customers, loss of goodwill or reputation, loss of or changes to search or AI-assistant rankings, visibility, or traffic, business interruption, wasted expenditure, the cost of substitute services, or the loss or corruption of data, whether or not such loss was foreseeable and whether the claim is contractual, tortious, or otherwise.

For paid subscriptions, our total liability for all claims arising in any twelve-month period, taken together, is limited to the fees you paid us in the twelve months before the first event giving rise to a claim in that period. For the free Laudia Score and any other service we provide free of charge, our aggregate liability is limited to CHF 100.

Nothing here limits liability that cannot be limited by law, in particular for our own unlawful intent or gross negligence, or for death or personal injury. To the extent Art. 101 of the Swiss Code of Obligations permits, we exclude liability for auxiliary persons and subcontractors we engage.

Force majeure

Neither party is liable for delay or failure to perform caused by events beyond its reasonable control, including outages or access restrictions imposed by the AI providers, hosting providers, or platforms the service depends on. If such an event materially prevents the service for more than 30 consecutive days, either party may terminate the subscription, and we will refund the unused part of any prepaid period.

Email

When you unlock a free report, we email it to you and may follow up about Laudia; you can opt out of follow-ups at any time. As a subscriber you also receive the service's own emails, such as the weekly digest, which you can switch off in the app, and transactional emails about your account and billing, which are part of the service.

Changes to these terms

We may update these terms. For changes that materially affect subscribers we will give at least 30 days' notice by email before they take effect; if you do not accept a material change, you may terminate your subscription with effect from the date the change takes effect, and we will refund the unused part of any prepaid period. Continued use after the effective date means you accept the updated version. Non-material changes and changes required by law may take effect immediately.

General

These terms, together with the Data Processing Agreement (which forms part of these terms for subscribers whose plan involves processing personal data on their behalf), the Privacy Policy, and the plan details shown at checkout, are the entire agreement between us on their subject matter and replace any prior statement or proposal. Where the documents conflict, the Data Processing Agreement prevails on data protection and these terms prevail otherwise; if you install Laudia through the Shopify App Store, Shopify's own terms additionally govern that installation and your billing relationship with Shopify.

If a provision is invalid, the rest stays in force and the invalid provision is replaced by the valid provision that comes closest to its commercial purpose. Clauses that by their nature should survive termination do so. Notices are valid by email, to the address on your account and to our contact address.

You may not assign these terms without our prior written consent. We may assign them, in whole or in part, to an affiliate or in connection with a merger, reorganisation, or sale of all or substantially all of the assets or business to which they relate.

Governing law

These terms are governed by Swiss substantive law, excluding its conflict-of-law rules and the UN Convention on Contracts for the International Sale of Goods. The exclusive place of jurisdiction is the ordinary courts of the City of Zurich, Switzerland, save that we may also bring proceedings at your registered seat or place of business.

Laudia is operated by BlockNovum GmbH (Swiss limited liability company); full company details, including our postal address, are in the Imprint.

Questions: hi@laudia.ai.